Categories: Herring Shoes

How will you be wearing your sporting colours this summer?

Herring Voyager

Summer means sport and this year sees a bumper number of tournaments with the Euros, delayed from 2020, in full flow and the Olympics just two-and-a-half weeks away.

Apologies in advance if you are not an England fan. I will make this brief. For those of you that are, you will know that we play Denmark in the semi-final tomorrow night at Wembley. Unless you are lucky enough to have a ticket, you will no doubt be watching at home, on screens in gardens or in the pub. Even lacklustre football fans cannot help turning half an eye to the television when it gets to this stage. Why? Because sport makes us feel good.

The out-pouring of national pride and enthusiasm in supporting and celebrating the endeavours of our countrymen and women is uplifting. Australians will re-member the joy of 2000 Olympic Games and the British were full of pride in 2012. I’m sure, despite the delay and strained circumstances of this summer’s Tokyo Olympics, the Japanese will get swept up in the euphoria of the event too, along with all the other the nations who send competitors.

Herring Goodwood

Meanwhile, rugby fans will know that the British & Irish Lions have begun playing in South Africa – another once in every four years occasion – and the home nations have undertaken a series of international matches too.

The fact these three competitions have collided in one summer is due to COVID, which although frustrating last year, is rather wonderful for the sports fan in 2021. Meanwhile, Wimbledon and cricket is a constant in the summer with the addition of a new tournament this year called The Hundred. The Tour de France is wending its way through, well, France, The Open features at Royal St George’s in two weekends’ time and the Paralympics start at the end of August. It’s just brilliant!

So how will you be flying your colours and turning out for these events? This is where this blog came from after I saw a group of young men on their way to the pub to watch the football…all wearing pristine white trainers or sneakers. We can help with that!

Herring Sebastian

In fact, our Sebastian sneaker has a choice of red, white or navy suede at the topof the heel, so can you choose how you display your national loyalty. These colours work for many countries across the world too!

If you prefer a trainer, than the Voyager in navy and white could be a good option or the Goodwood in white calf is a super smart classic too.

Herring Henley II

If you happen to get tickets to Wimbledon or the cricket, then a two-tone spectator must be the way to go. Named after the rowing regatta, the Henley would be perfect or the Henley II for a lighter shade or the Farnham for a bit of navy suede.

Light-weight brogues could also work, such as the Carnaby or Longford, and loafers will see you through all of the occasions above. I would suggest the Cannes or Ibstock for summer suede.

After 15 months of worry and waiting, it feels good to be able to celebrate something again and to be with family and friends. Sport brings people together in a truly unique way. If you are still home working and do not have any excuse to buy new shoes for the office, then why not treat yourself to a new pair of shoes to enjoy a truly packed summer of super sport…whoever you support.

Caroline Moore

Caz is our resident wordsmith having trained as a newspaper journalist before moving to the 'dark side' of PR. Since joining Herring, she's become an expert spotter of a chap who needs new shoes or needs to invest in some polish!

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